Every year, the UK property market sees a remarkable trend that many homeowners are still unaware of: Rightmove reports some of its highest traffic between Christmas and New Year. For sellers in Edinburgh, this surge in online property searches offers a powerful opportunity to get ahead of the market.
At MacWood Properties, a trusted Edinburgh estate agent, we help homeowners use this festive rush to attract more buyers, generate more enquiries, and secure the best possible offer.
Rightmove consistently records millions more page views in the days immediately after Christmas. Over recent years, Boxing Day has become one of the busiest days of the year for property browsing, with traffic staying high until early January.
Here’s why:
During the busy year, most buyers struggle to browse properties with focus. Over Christmas, they have uninterrupted time – and much of it is spent scrolling Rightmove.
Christmas gatherings often spark discussions like:
Rightmove, and other listing portals then become the go-to platform for early exploration.
People begin planning their goals for the year ahead. Moving house is one of the most common New Year ambitions, leading to a sharp rise in online searches at this time of year.
With savings in place and time off work, many first-time buyers use the festive break to begin their exploration of the Edinburgh property market.
If you’re thinking about selling your home, the days between Christmas and New Year are one of the best times to launch your listing on Rightmove.
Your property benefits from an ever larger spike in buyer activity. High-quality listings stand out, especially when buyers are browsing more homes for longer periods.
Many homeowners wait until spring to sell. Listing during the festive surge means your home appears in front of thousands of active buyers before the market becomes crowded.
Although viewings often start in early January, the enquiry activity and “Save This Property” clicks happen during the Christmas week.
Instead of waiting for interest to build, you begin January with motivated buyers ready to book appointments.
At MacWood Properties, we combine professional presentation, strategic timing, and premium exposure to ensure your Edinburgh property performs exceptionally well on Rightmove and other major portals.
If you’re considering taking advantage of Rightmove’s festive traffic, a little preparation goes a long way:
Here at MacWood Properties, we can help with high-impact photography, compelling descriptions, floorplans, and strong headlines to increase click-through rates on Rightmove.
You may receive enquiries quickly – even between Christmas and New Year – so flexibility helps maximise momentum.
Rightmove is the first stop for most buyers, but how your property is marketed is what makes the difference. Local knowledge, and years of property sales expertise with outstanding marketing is the best way your listing can stand out during this festive surge!
As an established Edinburgh estate agent, MacWood Properties provides:
We help sellers make the most of the festive rush – and set the stage for a successful New Year move. There’s still time, but don’t delay – contact us now for a free, no-obligation valuation and discover how we can help you make the most of the busiest week on Rightmove.
Whether you’re buying or selling, understanding the market is the first step – and we’re here to help.
👉 Request your free property valuation
👉 Get expert guidance on buying or selling
👉 Stay ahead with local market insight
Call: 0131 510 5839
Email: hello@macwoodproperties.com
